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Caliber Names Williams VP of Global Marketing

BOSTON and ROCHESTER, N.Y., April 2, 2014 — Caliber Imaging & Diagnostics, formerly Lucid Inc., has appointed Joseph R. Williams as vice president of global marketing, a newly created position.

Williams has more than three decades of experience in health care marketing, and product and business development. Previously, he held executive positions at Axsun Technologies/Volcano Corp., Integra Life Sciences and Smith & Nephew Endoscopy. He has master’s degrees in business management from the University of Rochester and in medical biology from Long Island University, and a bachelor’s degree in biology from St. John’s University.

Caliber manufactures VivaScope, a disruptive, noninvasive point-of-care platform imaging technology with applications in cosmetics, dermatology, surgery and research. The technology enables physicians to detect cancerous lesions that appear benign, reducing the need for biopsies. The company says such lesions show no malignancy approximately 70 percent of the time.

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