Put Our Experts to Work

RYAN F. LAURIN, ryan.laurin@photonics.com

We know that you are looking to maximize the return on your marketing investment. It’s no secret that every marketing initiative consumes countless hours of research, preparation and execution. Choosing the wrong marketing mix not only negates your investment with your publication of choice, but also wastes dollars that could be better spent on the correct marketing path.

We’re all too well aware of this situation, and we know that the seemingly endless marketing options out there can be daunting. Because planning can be so complex, I recommend without reservation that you put one of our Photonics Media account managers to work for you.

Each of our talented account managers has many years of experience helping advertisers get on the right path. I hope you’ve read their bios as they came out in this newsletter over the past few months, because if anyone knows what works – and, more importantly, what doesn’t – it’s your Photonics Media representative. Please think of them as unpaid consultants, because not one of them will recommend anything that isn’t the right fit for your marketing plan.

Laurin Publishing wasn’t founded in 1954 on the premise of making a quick buck. In fact, a number of advertisers in the pages of those early issues – including Edmund Optics, United Lens and LaCroix Optical – are still in the magazines today, due, we believe, in no small part to the advice they continue to receive from our account management team.

We’ve seen the results of wasted marketing investments, and they can be disastrous for a company. If you ever need a second opinion on the direction you are taking, please feel free to call us.