Pear Joins MicroCare Marketing Team

Industrial cleaning liquid developer MicroCare Corp. has appointed Sheri Pear as the company’s first marketing communications specialist.

Pear will work with manufacturing, R&D, advertising, product management, and sales executives to deploy new marketing programs for MicroCare’s growth. She joins MicroCare after holding similar posts at Cigna Insurance and Brady Corp., plus a long stint at AW Direct, a Connecticut-based distributor of towing vehicle accessories. “In today’s marketing environment, it’s all about creating relevant, compelling communications, and Sheri is a very talented and creative writer,” said Guylaine Guerette, senior marketing manager at MicroCare. “Having Sheri on our team will allow us to develop brochures, specs, and white papers, which will help customers select the right products for their specific needs.”

Pear will also support the diverse international marketing efforts at MicroCare, including the creation of sales literature and brochures in different languages, collaboration with the Critical Cleaning Lab to prepare technical articles, the development of copy for advertisements and videos, the generation of web content and press releases, and the coordination of trade shows, all while adhering to intricate branding standards.

MicroCare is a manufacturer of environmentally progressive fluids and tools used for mission-critical cleaning.