Jörg Schmitz has been appointed head of Carl Zeiss AG’s consumer optics business group. Schmitz will report directly to Matthias Metz, member of the executive board. He replaces Winfried Scherle. "We thank Dr. Winfried Scherle for his many years of committed and successful work and are pleased that, after more than 33 years at Zeiss, he will continue to actively support us in an advisory capacity with his broad range of experience,” Metz said. Schmitz studied business economics and began his career at Procter & Gamble. After holding various international positions in marketing and sales, he joined Kärcher in 2010. "With Jörg Schmitz, we are delighted to have found an expert in marketing, sales and innovative business and product development who will add important momentum to Zeiss consumer optics," Metz said. "With his many years of international experience in the top brand business with consumer goods and technical durables, Schmitz will shape and advance the ongoing and successful development and future orientation of the business group together with his team." The Zeiss Group develops, produces and distributes measuring technology, microscopes, medical technology, eyeglass lenses, camera and cinema lenses, binoculars and semiconductor manufacturing equipment.