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Four Crucial Concepts to Know Before Starting an Advertising Campaign

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Don’t take advertising for granted.

Starting an advertising campaign can be dangerously alluring. The promise of new business is certainly enticing, but it requires major investments in time, money, and resources. There are four very important things to keep in mind before moving forward. 1. Repetition is key If you were to go to the gym for just one day, would you expect to leave the gym looking like Arnold Schwarzenegger in 1980? No, of course not. The same logic must be understood when it comes to advertising. A short or uneven approach to your advertising campaign will not yield the best results, and could very...Read full article

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