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Instant Revenue: Marketing and Mergers

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How can companies generate revenue right now? An industry expert shares his advice.

Milton Chang, Incubic Management LLC

Given the current state of the economy, any practical discussion of marketing and business development should focus on revenue generation, here and now. What can photonics companies do right away to increase their bottom lines? It is wise to examine the job descriptions for the people who handle sales, marketing and business development to know who is responsible for what, so that nothing falls through the cracks. My personal belief is that work demarcation should be blurred: Everyone in the company should be working as a team to get the job done – in this case, to make more sales. The...Read full article

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