Photonic solutions provider FISBA LLC has promoted Wallace Latimer to become vice president of U.S. sales and marketing. Latimer will be responsible for FISBA’s overall sales and marketing in the U.S., with his leadership aiming to shape the future of the company’s presence in the U.S. market. He brings more than 25 years of sales and operations experience to the position. He has a bachelor’s degree in optical engineering from the University of Arizona and an MBA from Drexel University. Latimer joined FISBA in 2016 as sales director for customized optical systems. He has held multiple senior level sales roles with global leaders in optics and laser systems. “Over his last two years at FISBA, Wallace has proven an excellent background and deep knowledge of the U.S. photonics market and the technologies involved,” said Werner Kruesi, managing director of FISBA LLC. “He will contribute greatly to the further rollout of FISBA’s U.S. strategy, which aims to position the company as a qualified provider of high-tech solutions and products in the field of advanced optical components and subsystems in the U.S. Wallace, together with his team, will offer customers extensive understanding of their needs and provide them [with] excellent services and solutions.” FISBA LLC is a subsidiary of FISBA AG, a custom photonic solutions provider for the life sciences, aerospace, defense, industrial production, and materials processing markets.