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Small, But Mighty

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JUSTINE MURPHY, SENIOR EDITOR, [email protected]

Big brands can easily make a far-reaching impression with large marketing budgets and staff dedicated specifically to that work. Small businesses don’t typically have that luxury — they have relatively smaller marketing budgets, smaller staff, and often shorter reach. But don’t count them out. The number of marketing resources for smaller companies is expanding, proving that the cards are not stacked against them; a big impact is not impossible. Find your target. Determining and getting to know its target market can help a small business ultimately reach the right...Read full article

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