Optical interferometer-based instrumentation developer Bristol Instruments Inc. has appointed Kristina Schanz as its marketing communications manager. Schanz brings more than twelve years of marketing experience in a variety of industries. Prior to joining Bristol Instruments, she was the marketing associate and program manager of the American Red Cross Blood Services. She also held prior marketing roles with The Gunlocke Co. LLC and the fiber optics division of Schott North America Inc. Schanz holds a bachelor’s degree in electronic media, arts and communication from Rensselaer Polytechnic Institute. “We are thrilled to welcome Ms. Schanz and look forward to her being a key contributor to the development of new marketing strategies to support our promotional and sales activities,” said Brian Samoriski, vice president of sales and marketing at Bristol Instruments. “It’s a very exciting time for our company, as we look to expand our business with the launch of several new products this year.”