PW2010: New at Newport
SAN FRANCISCO, Jan. 28, 2010 – Newport Corp. has come to SPIE Photonics West this year not only with new products but with a whole new brand strategy.
Kim Abair, director of global marketing at the Irvine, Calif.-based Newport Corp., discussed the company’s newly launched brand strategy on the show floor. “It’s a ‘house of brands’ approach,” she said, referring to the brands Newport has spun off or acquired, including Corion, Newport, Oriel, Richardson Gratings and Spectra-Physics. Abair noted that the company is...