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Marketing Blog Latest Posts
10 Key Findings From the 2019 Reader Survey - Nov. 14, 2019
Collecting and analyzing data about your customers is an important step in any marketing plan. Every July, Photonics Media has Signet Research, an independent research firm, survey the readers of Photonics Spectra magazine — your potential customers. As you plan for 2020, here are the key findings from the 2019 reader survey: 1. The average age of the photonics industry professional is 53 years old. 2. Each reader spends an average of 1 hour and 1 minute with each issue. 3....
Sales and Marketing — Two Sides of the Same Coin. - Oct. 17, 2019
If you had an unlimited advertising budget, what would you say in your advertising campaign? It would probably sound something like your company’s best sales pitch. The entire purpose of an advertising campaign is to increase sales, so why not think of your advertising campaign as your best salesperson? All of your best talking points should be included so that your ad will generate interest. On the flip side, your sales pitch should reflect your marketing in its simplicity and...
Matt Beebe, Matt.Beebe@Photonics.com
Inbound and Outbound Marketing - Aug. 20, 2019
Inbound and outbound marketing are common terms in today’s B2B advertising landscape. But what is the real definition of each and is one more important than the other? Let’s start with a simple explanation of each: Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, and search engine optimization (SEO). Some sources of inbound marketing are: Company website and content Ad words Social media Topical...
Timothy Dupree, Tim.Dupree@Photonics.com
Get Emotional With Your Advertising - Jun. 19, 2019
Anyone who has ever worked in sales can tell you that sometimes despite rock-solid logic and perfect timing, deals can still fall apart. Why does this happen? The answer is simply that humans are emotional beings and that we buy based on emotion, not on logic. We need to feel a certain way about a choice before taking action. Need proof? Years ago, a neuroscientist named Antonio Damasio conducted a study on people with damage in the section of the brain where emotions are created....
Matthew Beebe, Matt.Beebe@Photonics.com
The Magazine Industry’s Dirty Secret - May. 14, 2019
Most companies conduct a financial audit once a year. Publishing companies, however, undergo an audit of their circulation. The audits are conducted by BPA Worldwide, the leading auditing service for business-to-business publications, and are increasingly important from an advertising standpoint. When you invest in advertising, you are buying access to a publisher’s audience. The value of that audience is defined by who is in it and how they use the publication: receivership and...
Five Secrets for Effectively Advertising in America - Apr. 17, 2019
The global photonics industry is expected to grow by nearly $335 billion in just the next four years. Yes, you read that correctly – that’s billion, with a B. This means that the potential to grow your market share and sales through advertising is at an all-time high. So how can you take advantage of this projected growth? Here are five secrets for effectively advertising in America. 1. Trust is everything According to the Washington Post, public trust in government and...
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10 Key Findings From the 2019 Reader Survey
Sales and Marketing — Two Sides of the Same Coin.
Inbound and Outbound Marketing
Get Emotional With Your Advertising
The Magazine Industry’s Dirty Secret
Five Secrets for Effectively Advertising in America
How to Become the Next IBM
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The Biggest Marketing Mistake a Company Can Make
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