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Marketing Blog Latest Posts
10 Key Findings From the 2020 Reader Survey - May. 10, 2021
Collecting and analyzing data about your customers is an important step in any marketing plan. Every July, Photonics Media has Signet Research, an independent research firm, survey the readers of Photonics Spectra magazine -- your potential customers.
3 Reasons Why Sponsoring a Webinar Is Good for Business - Apr. 12, 2021
As a marketer, you’re looking for good ways to get great leads. Webinars bring together some of the most qualified attendees around. A sponsored webinar is a great way to gather leads, promote your brand, and easily establish yourself as a resource.
4 Tips for Announcing a New Product - Mar. 17, 2021
Whoever said “if you build it, they will come” clearly has never tried to sell a new product before. This may seem counter intuitive, but when you are launching a new product, the last thing you should be focusing on is the product itself. You should be focusing on the people who will be using the product instead!
MATTHEW BEEBE,
[email protected]
3 Ways That Strong Branding Can Boost Your Sales - Feb. 18, 2021
Decision makers get bombarded with offers from salespeople every week, and it is no surprise that they do not take every call or answer every email. Which calls and emails do they respond to? The ones from the companies that they have heard of! This kind of brand awareness does not happen overnight, but it is never too late to start putting your brand out there.
MATTHEW BEEBE,
[email protected]
Online Marketing Strategies - Aug. 17, 2020
Today's digital tools dominate our marketing programs; however, the principles of marketing remain the same. Think of marketing like a fishing trip. The more you know about your market, the easier it is to make the catch. Answer these questions: Where do your prospects swim (geography), what are the right vehicles to reach them (media), what lures to use (promotion and creativity), what are their habits (commonalities)?
Mike Rosen, Tackle Box Marketing Communications
4 Tips to Not Screw Up Your Marketing Plan - Jul. 21, 2020
Your word choice, aesthetics and values should all be easily communicated through your different media channels. For example, make sure that the color used in your display advertisements is the same as the booth for your next trade show. If you have several company catchphrases, pick one and stick with it. The easiest way for a prospect to lose interest is to confuse them with what exactly it is that you do.
MATTHEW BEEBE,
[email protected]
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