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Marketing Blog Latest Posts
Why Lead Generation is Only One Piece of the Marketing Puzzle - Feb. 17, 2020
If you're a marketer, you're probably wondering why your prospects are interested in some email offers, and completely disregard others.
Matthew Beebe,
[email protected]
Case Study: Growing Sales Through Brand Awareness - Jan. 22, 2020
Despite manufacturing competitive products that were similar to or even better than the competition, Admesy experienced difficulty because of its anonymity. To tackle this disadvantage, Admesy made a conscious effort to promote its brand name in the marketing channels most relevant to its business.
Matthew Beebe,
[email protected]
What’s Your Edge? - Jan. 12, 2020
What’s your sweet spot when it comes to customers? In this complex ecosystem of both large public companies and startups working out of a spare bedroom, it is important to know and convey your competitive advantage in the industry.
10 Key Findings From the 2019 Reader Survey - Nov. 14, 2019
Collecting and analyzing data about your customers is an important step in any marketing plan. Every July, Photonics Media has Signet Research, an independent research firm, survey the readers of Photonics Spectra magazine -- your potential customers. As you plan for 2020, here are the key findings from the 2019 reader survey...
Sales and Marketing — Two Sides of the Same Coin. - Oct. 17, 2019
If you had an unlimited advertising budget, what would you say in your advertising campaign? It would probably sound something like your company’s best sales pitch. The entire purpose of an advertising campaign is to increase sales, so why not think of your advertising campaign as your best salesperson? All of your best talking points should be included so that your ad will generate interest.
Matthew Beebe,
[email protected]
Inbound and Outbound Marketing - Aug. 20, 2019
Inbound and outbound marketing are common terms in today’s B2B advertising landscape. But what is the real definition of each and is one more important than the other? Let’s start with a simple explanation of each.
Timothy Dupree,
[email protected]
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Popular Posts
Why Lead Generation is Only One Piece of the Marketing Puzzle
Case Study: Growing Sales Through Brand Awareness
What’s Your Edge?
10 Key Findings From the 2019 Reader Survey
Sales and Marketing — Two Sides of the Same Coin.
Inbound and Outbound Marketing
Get Emotional With Your Advertising
The Magazine Industry’s Dirty Secret
Five Secrets for Effectively Advertising in America
How to Become the Next IBM
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