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Online Marketing Strategies - Aug. 17, 2020
Today's digital tools dominate our marketing programs; however, the principles of marketing remain the same. Think of marketing like a fishing trip. The more you know about your market, the easier it is to make the catch. Answer these questions: Where do your prospects swim (geography), what are the right vehicles to reach them (media), what lures to use (promotion and creativity), what are their habits (commonalities)? Find Your Fishing Hole First of all, decide where you're
Mike Rosen, Tackle Box Marketing Communications
Four Tips to Not Screw Up Your Marketing Plan - Jul. 21, 2020
1. Consistency is key Your word choice, aesthetics and values should all be easily communicated through your different media channels. For example, make sure that the color used in your display advertisements is the same as the booth for your next trade show. If you have several company catchphrases, pick one and stick with it. The easiest way for a prospect to lose interest is to confuse them with what exactly it is that you do. A recent article written by Forbes even agrees that
MATTHEW BEEBE,
[email protected]
The Riches are in the Niches - Jun. 17, 2020
Everyone who has ever gotten married knows that finding a great wedding photographer is one of the key decisions you will make. It’s an incredibly important day in your life, and you want to make sure that every detail is perfectly captured. So when researching which photographer to hire, which option would you choose?
MATTHEW BEEBE,
[email protected]
4 Things That Financial Investing Can Teach Us About Advertising - Apr. 14, 2020
It often gets forgotten that advertising is not an expense, but an investment. Much like financial investing, the goal is to make back more money than you put in. Return on investment is the name of the game.
Matthew Beebe,
[email protected]
Use Advertising to Build Trust - Mar. 18, 2020
In today’s B2B marketplace there are more brands than ever vying for market share, and building trust with potential customers is absolutely crucial for success.
Matthew Beebe,
[email protected]
Why Lead Generation is Only One Piece of the Marketing Puzzle - Feb. 17, 2020
If you're a marketer, you're probably wondering why your prospects are interested in some email offers, and completely disregard others.
Matthew Beebe,
[email protected]
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Popular Posts
Online Marketing Strategies
Four Tips to Not Screw Up Your Marketing Plan
The Riches are in the Niches
4 Things That Financial Investing Can Teach Us About Advertising
Use Advertising to Build Trust
Why Lead Generation is Only One Piece of the Marketing Puzzle
Case Study: Growing Sales Through Brand Awareness
What’s Your Edge?
10 Key Findings From the 2019 Reader Survey
Sales and Marketing — Two Sides of the Same Coin.
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