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Marketing Blog Latest Posts
Guiding Buyers to Success - Aug. 1, 2017
It’s no secret that the complexity of B2B decisions can be overwhelming. Buyers must sort through massive amounts of information and data, and a plethora of purchase options. It can be confusing. But there are things to consider while working to make the process easier and more beneficial. First, it’s critical to understand what the B2B buyers’ needs are, according to the American Marketing Association, and also how decisions are being made based on those needs. ...
JUSTINE MURPHY, SENIOR EDITOR, justine.murphy@photonics.com
Knowledge: A Tool for Sales Success - Aug. 1, 2017
If you haven’t done so lately, please take your sales staff out to a nice lunch. Overall, technology has made life easier — both personally and professionally. Now everyone has a personal assistant, of sorts, in their pocket to take care of their scheduling. Businesses can communicate with customers across the world at the speed of light. But there has been one task that has become immensely difficult across the board, and that’s selling. Over the past 20 years, there has...
RYAN F. LAURIN, ryan.laurin@photonics.com
In B2B Purchasing, Less May Be More - Aug. 1, 2017
Research by CEB Global, an Arlington, Va.-based best practices insight and technology company that works with businesses worldwide, has found that most sales professionals believe that the more information a consumer has, the simpler their decision-making process will be. Buying decisions are increasingly complex in today’s B2B solutions purchases. More stakeholders are becoming involved in the process, and a growing surplus of information could be overwhelming to buyers....
JUSTINE MURPHY, SENIOR EDITOR, justine.murphy@photonics.com
Safeguard Online Advertising - May. 1, 2017
It’s all over the news: Big-name companies and organizations — AT&T, McDonald’s, The Guardian, Verizon and Johnson & Johnson are among them, in addition to the U.K. government — are shunning Google-owned YouTube and other assets, as some ads have been displayed alongside extremist-related videos, hate speech and other offensive materials. An investigation led by The New York Times has found that ads placed by British newspaper The Guardian via...
JUSTINE MURPHY, SENIOR EDITOR, justine.murphy@photonics.com
Protect Your Ads, Protect Your Brand - May. 1, 2017
The internet is a seemingly infinite sea of information and entertainment … and advertising, too. Online marketing has become particularly advantageous, given the vast number of people it can reach around the world. But now, there is cause for concern. A New York Times investigation has prompted many big name companies and organizations to boycott advertising with Google-owned assets, as numerous ads have been placed alongside terrorist-related videos and other offensive materials. ...
JUSTINE MURPHY, SENIOR EDITOR, justine.murphy@photonics.com
Smaller Ad Networks Offer Big Outcomes - May. 1, 2017
Some big companies and organizations are boycotting YouTube and other Google-owned assets because ads have been featured alongside terrorism-related videos, as well as hate speech and other offensive materials. It’s been in the news nonstop recently, and since we’re publishers, we can’t help but get involved and discuss the topic with our clients. The B2C marketing communities have a big problem on their hands now when it comes to advertising with YouTube and other major...
RYAN F. LAURIN, ryan.laurin@photonics.com
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Guiding Buyers to Success
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In B2B Purchasing, Less May Be More
Safeguard Online Advertising
Protect Your Ads, Protect Your Brand
Smaller Ad Networks Offer Big Outcomes
Unraveling the Mysteries of Website Metrics
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