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Marketing Blog Latest Posts
The Biggest Marketing Mistake a Company Can Make - Jan. 17, 2019
In times of economic downturn, budget cuts and cost-saving measures can be crucial to future success. As a way to do this, companies often tend to reduce staff and scale back production. And many will view marketing and advertising budgets and efforts as superfluous. But they’ve got it all wrong. “The big mistake many companies make is to slash their marketing budgets when times get tough. It’s a foolish move and a bad decision,” said Gordon Beattie, chairman of...
Three Reasons Why Sponsoring a Webinar Is Good for Business - Dec. 5, 2018
As a marketer, you’re looking for good ways to get great leads, and webinars bring together some of the most qualified attendees around. A sponsored webinar is a great way to gather leads, promote your brand, and easily establish yourself as a resource. 1. Lead Generation You will receive the full contact information for everyone who registers. Webinar registrations are recognized as one of the top tools for lead generation, lead nurturing, and customer retention. Also,...
10 Online Advertising Terms You Need to Know - Nov. 13, 2018
A website’s analytics — discoverable via services such as Google Analytics — can help in boosting marketing and other content, identifying website traffic origins, and knowing where to focus efforts that will give visitors the best possible experience. There is much to decipher in those metrics, so it’s important to understand the pieces. 1. Visits or Sessions Put simply, this means the total number of times a website has been visited overall. For example, if...
Your Company Is More Than a Listing - Oct. 17, 2018
It should come as no surprise that not a month after the first commercial telephone exchange was up and running in New Haven, Conn., in early 1878, the first telephone directory was issued in the same town. It listed 50 businesses and individuals on a single sheet of cardboard. Today, the need for a business to be found by its customers and prospects hasn’t changed one bit. While B2B buyers have an unprecedented number of ways by which to find your company and learn about its products...
Case Study: How to Increase Sales of New Products - Sep. 4, 2018
The Company Crystalline Mirror Solutions (CMS) was incorporated in 2013 as a spin-off of the University of Vienna and the Vienna Center for Quantum Science and Technology. CMS offers a ground-breaking optical coating technology that completely redefines the standards of laser-based optical precision measurement. Rather than relying on direct deposition via evaporation or sputtering, the company has pioneered an alternative coating technique, whereby single-crystalline compound...
MATTHEW BEEBE
Building a Successful Ad Campaign Begins with... - Aug. 8, 2018
Brand marketers today have many choices for placing their advertising messages: print and digital magazines, websites, electronic newsletters, webinar sponsorships, and more. Each of these options brings valuable benefits — from brand building to driving traffic to generating leads. For many advertisers, the benefits these options bring are amplified when a campaign is built on the firm base of an established and respected print magazine brand. In the same way that a contractor...
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