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Marketing Blog Latest Posts
Case Study: How to Increase Sales of New Products - Sep. 4, 2018
The Company Crystalline Mirror Solutions (CMS) was incorporated in 2013 as a spin-off of the University of Vienna and the Vienna Center for Quantum Science and Technology. CMS offers a ground-breaking optical coating technology that completely redefines the standards of laser-based optical precision measurement. Rather than relying on direct deposition via evaporation or sputtering, the company has pioneered an alternative coating technique, whereby single-crystalline compound...
MATTHEW BEEBE
Building a Successful Ad Campaign Begins with... - Aug. 8, 2018
Brand marketers today have many choices for placing their advertising messages: print and digital magazines, websites, electronic newsletters, webinar sponsorships, and more. Each of these options brings valuable benefits — from brand building to driving traffic to generating leads. For many advertisers, the benefits these options bring are amplified when a campaign is built on the firm base of an established and respected print magazine brand. In the same way that a contractor...
advertising@photonics.com
Five Reasons to Start Advertising Today - Jul. 16, 2018
Advertising is a wonderful tool that your company can use to accomplish many different goals. But there are a lot of options, and it can be very confusing even for those who went to school for marketing. So here are five reasons why you should rip the bandage off and start advertising today. 1. It’s easier than you think Any media company worth working with has a highly trained and knowledgeable team that will walk you through the entire process of targeting the right audience,...
MATT BEEBE, matt.beebe@photonics.com
Case Study: How to Grow Sales Through Branding - Jun. 24, 2018
The Company Admesy was founded in 2006 in the Netherlands. It offers a broad range of test and measurement instruments focused on color and light measurements for in-line production process environments. Their product range includes spectrometers, colorimeters, light meters, light sources, imaging colorimeters, and related accessories for use in display measurements, SSL/LED measurements, OEM spectrometry, and analysis measurements. In just over a decade, Admesy has grown, with 35+...
MATTHEW BEEBE, matt.beebe@photonics.com
Find Marketing Power, Value with LinkedIn - May. 1, 2018
Social media is a principal communications tool, connecting billions of people worldwide across various platforms. To remain powerful, effective, and beneficial within such a large assembly, social media accounts must be used regularly, strategically, and methodically. Some platforms, such as Facebook and Twitter, tend to be more casually social with their connections and content, while others such as LinkedIn emphasize business and industry. LinkedIn has become effective for...
JUSTINE MURPHY, SENIOR EDITOR, justine.murphy@photonics.com
B2B vs. B2C Marketing: Where Does Social Media Fit? - Apr. 1, 2018
Business to business (B2B) and business to consumer (B2C) companies are relying more and more on social media to meet marketing goals. With more than two billion people active on social media worldwide, it has become a crucial tool. For B2B companies, which sell products and services to other businesses, such as in manufacturing, social media marketing is about lead generation. Social media outlets provide a way to target specific customers — individuals and entire organizations....
JUSTINE MURPHY, SENIOR EDITOR, justine.murphy@photonics.com
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Case Study: How to Increase Sales of New Products
Building a Successful Ad Campaign Begins with...
Five Reasons to Start Advertising Today
Case Study: How to Grow Sales Through Branding
Find Marketing Power, Value with LinkedIn
B2B vs. B2C Marketing: Where Does Social Media Fit?
What’s Your Edge?
‘Dark Marketing’ Poses Opportunity, Incites Concern
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