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Marketing Blog Latest Posts
10 Online Advertising Terms You Need to Know - Nov. 13, 2018
A website’s analytics — discoverable via services such as Google Analytics — can help in boosting marketing and other content, identifying website traffic origins, and knowing where to focus efforts that will give visitors the best possible experience. There is much to decipher in those metrics, so it’s important to understand the pieces. 1. Visits or Sessions Put simply, this means the total number of times a website has been visited overall. For example, if...
Your Company Is More Than a Listing - Oct. 17, 2018
It should come as no surprise that not a month after the first commercial telephone exchange was up and running in New Haven, Conn., in early 1878, the first telephone directory was issued in the same town. It listed 50 businesses and individuals on a single sheet of cardboard. Today, the need for a business to be found by its customers and prospects hasn’t changed one bit. While B2B buyers have an unprecedented number of ways by which to find your company and learn about its products...
Case Study: How to Increase Sales of New Products - Sep. 4, 2018
The Company Crystalline Mirror Solutions (CMS) was incorporated in 2013 as a spin-off of the University of Vienna and the Vienna Center for Quantum Science and Technology. CMS offers a ground-breaking optical coating technology that completely redefines the standards of laser-based optical precision measurement. Rather than relying on direct deposition via evaporation or sputtering, the company has pioneered an alternative coating technique, whereby single-crystalline compound...
MATTHEW BEEBE
Building a Successful Ad Campaign Begins with... - Aug. 8, 2018
Brand marketers today have many choices for placing their advertising messages: print and digital magazines, websites, electronic newsletters, webinar sponsorships, and more. Each of these options brings valuable benefits — from brand building to driving traffic to generating leads. For many advertisers, the benefits these options bring are amplified when a campaign is built on the firm base of an established and respected print magazine brand. In the same way that a contractor...
advertising@photonics.com
Five Reasons to Start Advertising Today - Jul. 16, 2018
Advertising is a wonderful tool that your company can use to accomplish many different goals. But there are a lot of options, and it can be very confusing even for those who went to school for marketing. So here are five reasons why you should rip the bandage off and start advertising today. 1. It’s easier than you think Any media company worth working with has a highly trained and knowledgeable team that will walk you through the entire process of targeting the right audience,...
MATT BEEBE, matt.beebe@photonics.com
Case Study: How to Grow Sales Through Branding - Jun. 24, 2018
The Company Admesy was founded in 2006 in the Netherlands. It offers a broad range of test and measurement instruments focused on color and light measurements for in-line production process environments. Their product range includes spectrometers, colorimeters, light meters, light sources, imaging colorimeters, and related accessories for use in display measurements, SSL/LED measurements, OEM spectrometry, and analysis measurements. In just over a decade, Admesy has grown, with 35+...
MATTHEW BEEBE, matt.beebe@photonics.com
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10 Online Advertising Terms You Need to Know
Your Company Is More Than a Listing
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Case Study: How to Grow Sales Through Branding
Find Marketing Power, Value with LinkedIn
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