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Testimonials

Photonics Media has been partnering with companies in the Photonics industry for over 60 years. This relationship has driven their sales revenue by bringing their products and services closer to the community purchasing them. Here is what they are saying about our partnership:

We found that clients coming to our website from the Photonics Buyers' Guide stayed 3x longer than a regular click from Google AdWords. Our campaign has lead to more page views, more click throughs, and ultimately more RFQs.
- Vladimir Osetrov | International Sales Manager | Alkor Technologies


For years now, Photonics Spectra magazine has been a major important pillar in our company's marketing strategy. There are very few industry magazines which are so comprehensive and yet so focused on every aspect of the photonics industry. Photonics Spectra is a truly unique magazine that provides an in-depth comprehensive review of the entire photonics market. It provides a rare opportunity for the industry's major players and foreigners alike to get a birds eye view of the photonics market latest innovations, trends and future direction.

The magazine is an essential part of our company's marketing research and strategy.

If you are part of the photonics community and want to learn where the market is now and where it is heading in the near and far future, or if you are interested in getting a direct marketing platform to all the major customers and suppliers in the photonics field, Photonics Spectra is the place to be and be heard.
- Libor Grygar | Sales Director SBU Industrial Application | Meopta - optika, s.r.o.


Edmund Optics has been working with Photonics Media for many years. Our relationship with them has helped us get great exposure and to strengthen EO's global recognition across both their print and digital channels with publications like Photonics Spectra or Europhotonics. The Photonics Media team is very creative and consultative, providing solutions beyond just traditional print advertising. They have been a beneficial partner for many years, accompanying the growth of our company.
- Agnes Huebscher | Marketing Director | Edmund Optics Europe


For us Photonics Spectra is a credible platform for branding activities because of its focused content addressing photonics researchers.
- Erica Hornbogner | Scanlab AG


Promoting white papers on photonics.com was a great way to generate leads and bring awareness to AFL's innovative splicers, cable, connectors and test equipment.
- David Mason | Online Marketing Supervisor | AFL


By securing our presence in BioPhotonics in print and online, we know we will reach the right target audience and increase our exposure in the biophotonics market. BioPhotonics has been a key partner for Cobolt since the company was founded in 2000.
- Elizabeth Illy, PhD | Director of Marketing | Cobolt AB


LaCroix Precision Optics has advertised in Photonics Spectra since its very first year in existence. I believe it is the "go to" trade publication for the photonics industry.
- Kirk Warden | President | LaCroix Precision Optics


Strong personal relationships and flexibility are what make working with Photonics Media enjoyable. Increased global visibility through various marketing strategies has increased the number of leads generated by capturing more online traffic, and as a result, engaging the consumers more effectively.
- Esther Moreno | Inside Sales Manager | Photodigm Inc.


Working with Photonics Media is extremely intuitive – our representatives understand our company and often suggest programs that help us meet our goals for brand awareness and lead generation. The white paper promotions have been particularly helpful in generating interest and new names for our sales team, and it's easy to keep track of the inquiries we receive using our AdStats Dashboard.
- Shaina Warner | Creative Marketing Specialist | Radiant Vision Systems


Photonics Spectra is a key resource in getting the Siskiyou message out to the customer base and consistently provides an excellent ROI for our marcom dollars. Our precision optomechanical components are used by both OEMs and researchers, and Photonics Spectra does a great job of reaching both groups.
- Robert S. Hodge | President | Siskiyou Corporation


Advertising on photonics.com provided us with the marketing exposure we desired and gave us the ability to create customized marketing campaigns. Being able to measure our progress was truly beneficial!
- Francis Obidimalor | Manager, Inside Sales Americas | Allied Vision Technologies


Advertising in EuroPhotonics has been very beneficial in helping us find new European customers and grow international sales.
- Aaron Johnson | Vice President of Marketing & Customer Strategy | Accumold


Outside of an internet search, The Photonics Buyers’ Guide is the first place we budget marketing dollars. It continues to be the best choice for North American Coating Laboratories to invest in our advertising.
- Brian Wilson | President | North American Coating Laboratories


BioPhotonics is our customer base, and with BioPhotonics Magazine we have the bonding and connection that we need.
- Uwe Ortmann | Head of Sales and Marketing | PicoQuant GmbH


BioPhotonics provides an effective platform to build brand presence and has generated positive results for many of our projects over the past few years.
- Barry Blakely | Andor Technology Ltd.


The online edition of The Photonics Buyers Guide provides us with a good referral rate. Together with the printed Buyers' Guide, we get positive brand exposure over a 12 month period.
- Adrian Chance | Marketing & Communications Manager | Gooch & Housego PLC


Presenting a webinar on photonics.com was an excellent experience. The webinar provided Heraeus with the opportunity to simultaneously interact with a large target audience and generate numerous connections within the Photonics Industry. Photonics Media’s professionalism and organization made the process simple and straightforward.
- Todd D. Jaeger, PhD | Global Sales Director | Heraeus Quartz North America LLC


It is great to advertise at photonics.com: We appreciate that it is possible to update our material any time. I am a big fan of this flexibility. It allows us to try more different campaigns. The clicks we receive from photonics.com show us that we reach specific key target groups – the visitors stay not just for 10 seconds but much longer on our website to scan the content we provide. To choose the core and the focus for each campaign at photonics.com certainly helps to be as specific as possible.
- Peggy Lange | Online Marketing Manager | Berliner Glas Group


Photonics Media plays a significant role in our marketing plan, providing us with a well-rounded medium to push out our products and services. From brand recognition, to new product promotion, press release and whitepaper distribution and more, Photonics Media has been a great partner in our marketing efforts.
- Peter Egerton, EVP | Business Development | Alluxa


Photonics Media advertising is a critical element in Lumencor’s annual marketing plan. We count on both their web-based and traditional hard copy to reach our audience. People know to look for us in Biophotonics International and we feel well-supported by their talented staff and high quality publications. We are pleased to partner with Photonics Media.
- Claudia B. Jaffe, Ph.D. | Co-Founder & Executive Vice President, Business Development | Lumencor, Inc.


We have been very pleased with the service provided by Photonics Media. They help us identify effective ways to advertise and to improve branding of our (optoelectronic component) products. We believe we made a wise investment choice.
- Tom Yamamoto | Sales Account Manager | Optoelectronic Products, Industrial Products Division, Canon U.S.A., Inc.


The Photonics Media team has been our go-to partner for print and electronic advertising since our founding. Being a new player in the rapidly growing photonics industry, it was very important for us to to identify a trusted and high-profile outlet to build brand recognition in such a competitive field. With their feedback and guidance, we have published an effective set of professional advertisements enabling us to efficiently convey our technical capabilities and outline our products. This partnership has been invaluable in the expansion of our business, and we look forward to many years of shared success!
- Garrett D. Cole, Ph.D. | President & CEO | Crystalline Mirror Solutions, LLC


I am very satisfied with the value that I receive from my investment in the Photonics Media Products. The reach of the platforms is excellent and I really appreciate the user friendly on-line advertising tools and the personal service when it comes to print advertisements.
- Kurt Schmid | President | GT Advanced Technologies


Photonics Media always provides comprehensive and professional support. Targeted to our needs, we receive suggestions for media placements which increase the worldwide reach of our brand.
- Kathrin Martens | Communications Specialist | Basler AG


Photonics Media has been an invaluable resource in helping us reach our marketing objectives. Their wide range of publications and web/email options allow us to reach our wide variety of customers and get the most coverage for our advertising dollar.
- John Commesso | Marketing and Advertising | Prior Scientific, Inc.


The great thing about working with Photonics Media is that they have insight in the market, so [they] are able to truly work with us not merely sell to us. Via regular proactive updates we continuously adapt and try and improve our strategy and approach.
- Steven Goetstouwers | CEO | Admesy BV


The promotion in Photonics Spectra helped us a great deal to increase brand awareness with international customers in the photonics field. On top of good advertisement return, we enjoyed the positive spirit and solution-oriented flexibility of all people involved.
- Jan Benhelm | Head of Marketing | Zurich Instruments


Creating conversations — that's what it's all about isn't it? Photonics Media truly connects the industry through relevant content across all platforms.
- Birgit Rauch | Head of Marketing Communication | FISBA AG